In recent years, Telco's initiatives that embrace a digital world (Digital Transformations) have shown multiple weaknesses in their existing/legacy systems. Digital channels are now the preferred touchpoint between Telco’s and its customers. Moreover, when interacting with legacy systems, digital channels face problems such as high latency, little flexibility and poor scalability.
Digital Offer Manager for Telecoms (DOM TELCO)
In order to achieve a competitive advantage, Celfocus wishes to provide tools and processes that help overcome these challenges. Based on the accumulated knowledge and technical skills gathered during many years in Digital Transformation projects in distinct geographic locations, Celfocus will develop a platform that supports all the offers Telco operators may have available through its digital channels, also taking into consideration the requirements (implicit and explicit) in terms of availability, performance and throughput /latency.
Celfocus also wishes to avoid bespoke solutions that can become highly dependent of massive code level or highly customised applications, typically harder to maintain and evolve.
The platform, "Digital Offer Manager for Telecoms" (DOM TELCO), will overcome many of the challenges faced in Digital Transformation projects, allowing us to capitalise on the existing know-how and proven solutions. Thus, projects are shorter, less disruptive and with a greater success rate.
In one word, achieve what we call Virtualisation – effectively have a separation between business and the “real” systems supporting it. Presenting a more reliable and effective system without having to rebuild all the existing ecosystem.
What capabilities will DOM TELCO provide?
A persistence layer to horizontally scale without any apparent impact on performance. Support large volumes of data, be stable and have large throughput and low latency;
An information interpretation and translation process from existing legacy systems which will be virtualised;
A non-intrusive replication system with low latency (we may call, near-real-time) that can synchronise (one-way replication) and transform data from legacy systems and place them "closer" to the digital channels and in a compatible format;
A knowledge base that can aggregate all business logic rules over which the business is built. This knowledge base must validate all operations which will be triggered from the digital channels;
A flexible consistency model to deal with the restrictions imposed by the CAP theorem in a distributed system. All components shall be ready to tolerate border-line situations caused by temporary inconsistencies that will converge to a consistent state.
How is Celfocus DOM-TELCO different?
A focus on the final purpose, virtualisation;
Celfocus will not transform the legacy systems or rebuild the company’s ecosystem, but create a layer that abstracts the underlying systems issues not designed for the requirements of digital channels;
A non-intrusive operation.
See technical sheet (Portuguese version), here.
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Carbon Emissions Platform
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Loyalty Platform
Celfocus will devise and implement a Multi Loyalty platform, enabling different parties(not necessarily under a common umbrella brand or group) to deploy loyaltysystems, creating synergies among retailers, bringing extra-value to customers,and enlarging the ability to collect and monetize consumers’ data, byestablishing a 360º consumption profile, supporting personalised marketingcampaigns or taking advantage of cross-selling activities.
See technical sheet (Portuguese version), here.