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We have undergone an unexplainable and unexpectable amount of change in our daily routines. That’s a fact, we’ve heard, read and felt first-hand in the recent months. Amidst all the challenges brought on by the COVID-19 pandemic, lies a “routine” which must remain active despite the new circumstances – interacting with others.
Having physical encounters been reduced to a bare minimum, moments of interaction have seen a new light. In our personal lives, dinner with friends have required new models in how we greet each other and how many people sit together at table. Such moments have required us, as friends and family, to adapt intrinsic and natural behaviours like hugging.
In a professional context, routine knowledge sharing, and celebratory interactions have also been adapted to the its sole stage – digital. Adaption, however, isn’t just about removing ingredients from the original recipe – it’s creating meaningful, context-based moments that take into consideration new key factors:
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Events should follow strict time boxes – 1 hour and a half max. (recommended) – and include different dynamics.
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Participation has increased drastically in a remote context – participants are more prone to attend events (bear in mind – good content is still a must).
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Virtual doesn’t mean interactions are dead, they just need to be more creative.
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While bearing in mind the key factors above, the way in which virtual interactions come to life and are made usual in our ecosystem must respond to the clear changes in format, logistics and analytics:
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Introducing diversity in digital moments helps keep participants interested. Different slots bring different behaviours and promote interaction.
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Planning transportation, picking the best coffee breaks and venues in town have been removed from our to-do list. However, there are still a few things to guarantee:
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Measuring the impact an event had on participants has always been crucial. Interestingly, knowing how many participants attended, receiving feedback and recommendations for future sessions, etc, has never been so easy.
While the way we interact has changed, whether these moments take place or not is unquestionable. As social creatures the sharing of knowledge, experiences and beliefs come as common nature and should therefore be treated as such.
However, promoting these gatherings in the different aspects of our lives needs to consider the new normal – a term we have become familiar with in recent months. And while believing virtual brings endless opportunities, in my opinion, the new normal must include a balance between the two because the power of eye-contact and body language are undeniable.