The new and improved portal is rapidly becoming a valuable resource for Vodafone Group Enterprise to showcase its global products, solutions and service propositions thus positioning the portfolio, creating awareness and generating new leads.
Also, one of the key benefits provided by the platform is Personalization and the possibility to provide customers with the correct amount of information based on their profiles and needs, which will prove pivotal to support the Customer Excellency Experience promise. Using analytical information and data to gain insight into its customers’ behaviour, Vodafone Group Enterprise was able to gather valuable awareness of what customers are doing, and which content provides better traction.
Furthermore, the solution’s modularity and templates allow for content authors to create and publish new content without requiring any IT changes. The architecture allows replication of both content and modular components supporting the ability to expand the solution to other Vodafone Group Operating Companies.
Finally, the Agile delivery framework and subsequent shorter delivery timescales allowed the project to address requirement reprioritisation, add new functionalities and react to any changes, leading to a quicker time to market for the project.
