According to Vodafone Business Unit, Vodafone Portugal, “Celfocus emerged as the ideal partner for this project for several compelling reasons. Our prior successful collaborations assured us that Celfocus demonstrated an exceptional ability to create engaging and visually appealing methods for representing Vodafone's collected data, particularly through the development of interactive dashboards. This capacity not only enhanced the accessibility of complex data but also showcased a creative approach that aligned with Vodafone's objectives.”
During the previous week and the six days of World Youth Day, Vodafone Analytics monitored the flux of people in the city of Lisbon, processing anonymized data coming from Vodafone’s network and generating valuable insights that supported informed decisions for day-to-day planning and intra-day operations.
Insights Highlights:
- More than 190 different nationalities detected;
- Main international visitors coming from Spain (24,4%);
- Main national visitors coming from Setúbal (31,2%);
- Parque das Nações was the top place to have lunch (10%);
- 10% of Lisbon inhabitants left the city mainly to Loulé (6,4%) and Albufeira (3,4%), in Algarve.
The design of the specialised dashboards for the Vodafone retail team facilitated streamlined data visualisation and analysis, thereby empowering the team to make informed decisions and optimise their strategies for resource allocation to Vodafone’s own shops.
Ultimately, the project reinforced the platform’s potential, resonating as a testament to clients and validating Vodafone’s prowess in data-driven insights, mainly for the government, transport, retail, and emergency & security sectors. Celfocus collaboration made it possible to showcase the true extent of Vodafone Analytics’ capabilities, opening the door to new projects and possibilities in the future.
