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Banking Transformation Summit 2023 took place at the International Convention Centre @ExCeL, in London, on the 22nd of June. The one-day event gathered more than 1.000 attendees to discuss the banking landscape, focused on exploring the external factors shifting the market, changing revenue streams, customer expectations, and increasing competition.
Celfocus was proud to participate in and sponsor the event, with Luís Coelho showcasing Celfocus Hyper-Personalisation Offer, with the presence of our client, Ricardo Chaves, from BPI/Caixabank. Their key presentation focused on the main challenges of personalised experiences for customers and the benefits that a hyper-personalised approach, with the use of artificial intelligence and automation, can bring for both customers and banks, to improve customer engagement, maximise Customer Lifetime Value and reduce operational costs.
|---Module:testimony|Size:Small|Name:Luís Coelho|Position:Head of Hyper-Personalisation Offer|Company:Celfocus---|
We have received very good feedback from the audience to the keynote presentation. Sharing the stage with Ricardo Chaves from BPI/Caixabank, showed the tangibility of the value proposition, allowing everyone to understand the challenges and benefits of hyper-personalisation and how it can be instantiated in the real world.” |---Module:text|Size:Small---|At our stand, besides better understanding our vision and approach to hyper-personalisation, the attendees had the opportunity to engage in different exciting experiences, such as entering the world of Metaverse or talking with our Augmented Reality bot for more information about our solutions to make data actionable.|---Module:testimony|Size:Small|Name:Tânia Videira|Position:Marketing Director|Company:Celfocus---|The interaction in the stand was great with the VR and AR use cases. Attendees had the chance to experience and understand how hyper-personalisation can be applied to address the existing challenges, taking advantage of new and emerging technologies.”
|---Module:text|Size:Small---|The Banking Transformation Summit proved to be an engaging and collaborative event for Celfocus. It provided us with valuable insights and market opportunities from the several conversations we had during the day with clients, partners, prospects and competitors. |---Module:testimony|Size:Small|Name:Carla Penedo|Position:Offer Development & Innovation Director|Company:Celfocus---|BTS was a great experience to position Celfocus as a relevant player in banking’s digital transformation journey. It was an enriched opportunity to discuss what the data-driven bank of the future looks like leveraging on Artificial Intelligence and Automation and share our work towards more personalised interactions between banks and clients.”
|---Module:text|Size:Small---|Watch or rewatch our presentation at Banking Transformation Summit 2023 here.
